We are Design Direction, Inc.

At Design Direction, we start out with a creative session getting to know you, your vision, and requirements before planning your project. It’s important to us that your home or office reflects your needs and lifestyles. Every client is different, and we embrace that.

Our background in working with contractors, builders, and architects allows us to work alongside the other professionals during the building process, ensuring your project will be completed efficiently. Along with design services we sell products for floor coverings, window coverings, countertops, and lighting. Our space planning and room layout services will help integrate all of the design elements needed for your area. Learn more about Design Direction Inc.

Sylvia Lunski
Homebuilders Association Associate of the Year, 2013 Executive VP Board Member
FM-AM Rotary Member Past President
Sylvia Lunski Owner

My passion for working with people, combined with creative design and technical expertise in everything I do assures you a well-designed, creative project. With over 30 years of design industry experience, I have extensive experience with cabinets, flooring, furniture, and draperies.

I bring to my clients an understanding of the construction process as well as trusted relationships with local contractors, trade partners, and architects. This unique combination will provide you with exceptional results.

When designing, I pay close attention to your needs and preferences. We will work together to create beautiful functional spaces that perfectly reflect your personality and compliment your lifestyle.

I believe in giving back to our community and am passionate about helping those less fortunate. I am actively involved at my Church as well with FM Home Builders Association, Rotary International and Rebuilding Together. Serving others has become a cornerstone value that Design Direction’s success has been and will continue to be built on.

A Fargo resident, I enjoy spending time with my family and friends.

Christina Mehl
Homebuilders Association Member
Christina Mehl Interior Designer

As an interior designer, I help take the stress of building and remodeling off of my clients by working with them to design a space that they love to walk into each day. Through space planning, selecting finishes from flooring and tile to paint and window treatments, to working with trades people, I enjoy working with my clients to make their dreams a reality.

While I grew up in Fargo, I spent several years of my childhood as an MK (missionary kid) in Russia and Ukraine. It was during this time of living in the former Soviet Union that I began to cultivate a love for color, fabrics and design as a whole. I was often found sewing throw pillows to cozy up a room or called upon to dig through my fabric stash to find material to use for curtains or other projects.

After returning to the United States in my teen years, I finished high school and pursued other interests prior to returning to college to gain my Bachelor of Science degree in Interior Design. My free time is spent with family and friends and staying busy through my involvement with various organizations including the Home Builders Association, NDID (North Dakota Interior Designers), and Russian Harvest Ministries.

Delrae Schefter Interior Designer

I enjoy meeting people and visiting with them about their project to establish design solutions for their home or office.  My goal is to make sure a client has a well thought out design plan which reflects their personality and fits within their timeline and budget. I have many years of experience in custom window treatments, furnishing layouts and selections, lighting, accessorizing, wallcovering, paint and flooring.  I can help a customer as little or as much as they need on a project.  If a client would like to work in phases I will help them to prioritize the stages of the project. Most importantly, I treasure the friendships I have made over the past 30 years working in the design field.

I graduated from North Dakota State University with a Bachelor of Science in Interior Design. I have spent most of my years living in the Fargo/Moorhead area where my husband and I raised our family. On my free time I like to play with my dog, garden, crochet, read and spend time with family and friends at the lake in Minnesota.



Rachel Miller
Homebuilders Association Member
National Kitchen & Bath Association Member, AKBD Certified
Rachel Miller Interior Design Assistant

I support the designers with their projects by creating renderings and floorplans using computer aided design software. I also use my industry experience to suggest design solutions and assist in selecting products and materials for our clients.

I am a graduate of North Dakota State University and have previously worked in the design field for both retail and wholesale companies with an emphasis in kitchen design.

I am always learning more about this industry as a member of the Home Builders Association (HBA), North Dakota Interior Designers (NDID), and the National Kitchen and Bath Association (NKBA). I hold the Associate Kitchen and Bath Designer (AKBD) certification from the NKBA.

In my free time I enjoy traveling, being outdoors, and spending time with family.

Joyce Balstad
HBA Board of Directors
Joyce Balstad Business Development

I have enjoyed being involved in the creative process of the building industry for around three decades and have experience with both residential and commercial projects.

I first started in the building industry as a sales/specification representative and then took a position as an operations manager for two hard surface fabricators where I worked for over 20 years before joining the team here at Design Direction. I work directly with clients as a design consultant and also head up our Business Development department. I am excited to introduce clients to the talent and products that make Design Direction a one-of-a-kind studio/retail showroom.

I enjoy being active in the local community and currently hold a position on the Home Builders Association Board of Directors and Executive Board. I am an Ambassador for the FMWF Chamber and a member of the Fargo Realtor’s Association.

After growing up on a farm by Rugby, North Dakota I came to Fargo to earn a Bachelor of Science degree from NDSU and soon after moved to West Fargo with my husband where we raised our two boys. I enjoy cheering for our boys in their various sporting events, gardening, fishing, traveling, and reading a good book.